The "CMO" Should Be The "CBA"

There has been a lot of talk recently about the shifting role of the Chief Marketing Officer, with several large companies doing away with the CMO role altogether and moving ...
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Closing the Critical Gap in Your Buyer Journey

This icon is at the heart of what Splashmetrics is all about...because this is what content should be. Statistics show that most B2B Buyers today want you to deliver a ...
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The Growing Need for Better Strategic Tools

I came across a great new ABM study today from Demand Gen Report. For businesses to reach the goals and objectives outlined in this report; PRIOR to launching these expensive ...
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Are You Just Blowing Bubbles?

This is NOT a Buyer Journey Sure, it’s a cute image. But this is actually the Demand Gen content strategy many of today’s enterprise marketers still adhere to. They employ ...
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Take Control of Your Splash

The Splash in Splashmetrics You may wonder how the heck we came up with this name for our company and platform. Well, first, what is marketing itself if not endeavoring to have ...
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